Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question « Why? »
His examples include Apple, Martin Luther King, and the Wright brothers …
In 2009, Simon Sinek released the book « Start With Why » — a synopsis of the theory he has begun using to teach others how to become effective leaders and inspire change. Full bio »
Watch this talk on www.TED.com and make use of the subtitles (in English) if you need to!